Privacy Policy

Effective date: 27 February, 2026

Third Wave Ruggedtech Pvt. Ltd. (“Third Wave”, “we”, “us”, or “our”) respects your privacy and is committed to protecting your personal data.

This Privacy Policy explains how we collect, use, store, disclose, and protect information when you visit or use www.thirdwaverugged.com, submit an enquiry, request a quotation, contact us, communicate with our team, or otherwise interact with our website and services.

This Privacy Policy is intended to explain our data-processing practices under applicable privacy and data-protection laws, including the Digital Personal Data Protection Act, 2023 and Digital Personal Data Protection Rules, 2025 an applicable rules and regulations, as they come into force and apply to us.

1. Who We Are

Third Wave Ruggedtech Pvt. Ltd.

CIN: U36912GJ2014PTC079453

Website: www.thirdwaverugged.com

For privacy-related questions or requests, please contact us through our Contact Us page or the contact details provided on our website.

2. Information We Collect

Depending on how you interact with our website, we may collect the following categories of information.

A. Information You Provide Directly

When you submit an enquiry, request a quotation, contact us, or communicate with us, we may collect:

Full name
Email address
Telephone/mobile number
Company/organisation name
Billing city and address, where applicable
Shipping city and address, where applicable
Product or brand information
Model/product name
Quantity
Tender-related information
Industry and vertical market
End-user information, where provided
Your enquiry or message
Information you voluntarily provide through forms or communications

Please do not submit sensitive personal information through website forms unless specifically requested and necessary for the relevant service.

3. Website, Device and Technical Information

When you visit our website, certain technical information may be collected automatically, depending on your browser settings, consent choices, and the technologies enabled on the website.

This may include:

IP address or an approximate location derived from technical information
Country, state, city or general geographic information
Browser type and version
Operating system
Device type
Time zone
Date and time of website activity
Pages visited
Current page or URL
Landing page
Referring website or URL
Website session information
Visitor or session identifiers
Technical information required for security, website functionality and analytics

We use this information to operate, secure, analyse and improve our website and services.

4. Website Analytics and Lead Attribution

We may collect information about how visitors arrive at and interact with our website.

This may include:

Referral source
Referral website
Landing page
UTM source
UTM medium
UTM campaign
UTM term
UTM content
First-touch attribution
Last non-direct attribution
Current-session attribution
Campaign information
Session identifiers
Visitor identifiers

Where applicable, this information may be associated with an enquiry or form submission so that we can understand which website or marketing channel generated an enquiry.

For example, where technically available, an enquiry may be attributed to a source such as an organic search result, referral website, campaign or advertising channel.

We use this information to:

Measure website and campaign performance
Understand how visitors discover our website
Improve our website and content
Improve our marketing activities
Measure enquiry sources
Understand customer journeys
Improve sales and customer-service processes

Where this processing involves non-essential cookies or similar tracking technologies for which consent is required, those technologies will be activated only in accordance with your applicable consent choices.

5. Cookies and Similar Technologies

We use cookies and similar technologies to operate our website, provide functionality, understand website usage and, where applicable, measure marketing activities.

Cookies may be placed by us or by third-party service providers operating on our behalf.

A. Strictly Necessary Cookies

These cookies or similar technologies are necessary for the website to function properly.

They may support:

Website security
Session management
Form functionality
Cookie-consent preferences
Basic website operation

Because these technologies may be necessary to provide the website or a service requested by you, they may not be disabled through the cookie-preference tool.

B. Functional Cookies

Functional technologies may enable enhanced website features, including customer-support functionality such as live chat.

For example, our website may use Tawk.to for live-chat and customer-support functionality.

Depending on how the service is configured, functional technologies may remember information such as previous chat interactions or preferences.

C. Analytics Cookies

We may use analytics technologies, including Google Analytics, to understand website traffic and visitor behaviour and to improve website performance.

Analytics technologies may collect information such as:

Pages viewed
Sessions
Approximate geographic information
Device/browser information
Referral information
Website interaction information

Where consent is required, analytics technologies will be used according to your cookie-consent preferences.

D. Advertising and Campaign Attribution Technologies

Where applicable, our website or marketing systems may receive or process campaign and advertising attribution information such as:

Google click identifiers
Microsoft advertising click identifiers
Meta/Facebook click identifiers
LinkedIn click identifiers
TikTok click identifiers
Other campaign or referral identifiers

The availability and use of these identifiers depends on the marketing channels and technologies actually used by us at a particular time.

Where these technologies constitute non-essential advertising or tracking technologies for which consent is required, they will be subject to the applicable cookie-consent mechanism.

We do not intend to use advertising identifiers for purposes inconsistent with this Privacy Policy.

6. Cookie Choices and Consent

Where applicable, when you first visit our website, you may be presented with a cookie-consent mechanism allowing you to:

Accept applicable non-essential cookies
Reject non-essential cookies
Select or customise cookie categories

Your choices may be stored so that we can remember your consent preferences.

You can change or withdraw applicable cookie consent through the cookie settings mechanism made available on the website.

Rejecting non-essential cookies should not prevent you from browsing the website or submitting an enquiry. However, certain optional features, such as analytics or some live-chat functionality, may be unavailable or limited.

7. How We Use Personal Data

We may process personal data for the following purposes:

Responding to enquiries and requests
Providing quotations
Providing product and service information
Processing orders and related activities
Providing technical support
Communicating with customers and prospective customers
Managing customer relationships
Providing requested products and services
Sending service-related communications
Processing billing and delivery information
Improving our website and services
Understanding website usage
Measuring website and marketing performance
Attributing enquiries to their source
Detecting, preventing and investigating fraud, abuse or security incidents
Maintaining website and system security
Complying with applicable legal and regulatory requirements
Protecting our rights and legitimate business interests, where permitted by applicable law

We will not use personal data for a purpose incompatible with the purpose for which it was collected unless permitted or required by applicable law.

8. Marketing Communications

Where you separately provide consent to receive marketing communications, we may contact you by:

Email
Telephone
SMS
Messaging services
Other electronic communication channels

Marketing communications may include information about:

Products
Services
Product updates
Events
Offers
News and developments from Third Wave

Marketing consent is separate from consent required to respond to an enquiry.

You may withdraw your marketing consent at any time by using the unsubscribe mechanism provided in the communication or by contacting us.

Withdrawal of marketing consent will not affect processing that is otherwise permitted or required by applicable law.

9. Enquiry and Form Consent

When you submit information through one of our enquiry or quotation forms, we may process the information you provide to respond to your request.

Where required, our forms may provide separate consent options for:

Processing information to respond to your enquiry; and
Receiving marketing communications.

Providing marketing consent is not a condition of submitting an enquiry unless specifically stated for a particular service and permitted by applicable law.

10. Third-Party Service Providers

We may use selected third-party service providers to operate our website and business.

These may include providers supporting:

Website analytics
Website hosting
Customer support and live chat
Marketing measurement and attribution
Communication services
CRM or lead-management systems
Payment processing, where applicable
Logistics and delivery
Website security and infrastructure

Examples may include services such as Google Analytics and Tawk.to, depending on the technologies currently deployed on our website.

Third-party providers may process information in accordance with their own privacy policies and contractual obligations.

Where required, we will implement appropriate consent and contractual or other safeguards for third-party processing.

11. Sharing of Personal Data

We do not sell or rent your personal data.

We may disclose personal data where reasonably necessary to:

Provide products or services requested by you
Respond to enquiries
Provide customer support
Process orders
Deliver products
Operate our website and IT infrastructure
Measure website and marketing performance
Protect our systems and users
Comply with applicable law, regulation, legal process or lawful governmental requests
Establish, exercise or defend legal rights

We seek to limit disclosure to information reasonably necessary for the relevant purpose.

12. International Data Transfers

Some third-party service providers used by us may process information outside India.

Where personal data is transferred or processed outside India, we will take steps required by applicable law and our contractual arrangements with service providers.

13. Data Retention

We retain personal data only for as long as reasonably necessary for the purpose for which it was collected, including to:

Respond to enquiries
Provide products or services
Maintain business and transaction records
Meet legal, accounting or regulatory requirements
Resolve disputes
Enforce agreements
Protect our legitimate business interests
Maintain appropriate records of consent and communication preferences

The retention period may vary depending on the type of information and the purpose for which it is processed.

Where applicable, cookie and analytics retention periods may be determined by the relevant technology provider and our configuration of that service.

When personal data is no longer required and there is no legal or legitimate reason to retain it, we will take reasonable steps to delete, anonymise or otherwise dispose of it securely.

14. Data Security

We take reasonable technical and organisational measures to protect personal data against unauthorised access, loss, misuse, alteration or disclosure.

These measures may include:

HTTPS/SSL encryption for data transmission
Access controls
Restricted access to personal data
Secure server and infrastructure controls
Authentication and authorisation controls
Monitoring and security measures
Reasonable organisational procedures for handling personal data

However, no internet transmission or storage system can be guaranteed to be completely secure.

15. Your Privacy Rights

Subject to applicable law, you may have rights relating to your personal data, including the ability to:

Request information about personal data processed about you
Request correction of inaccurate or incomplete personal data
Request deletion/erasure where applicable
Withdraw consent where processing is based on consent
Manage your marketing communication preferences
Raise a complaint regarding our processing of personal data

The availability and scope of particular rights may depend on the applicable law and circumstances of the processing.

To exercise a privacy right or make a privacy-related request, please contact us through our website’s Contact Us page.

We may need to verify your identity before completing certain requests in order to protect your personal data.

16. Withdrawal of Consent

Where we process personal data based on your consent, you may withdraw that consent.

You can:

Change applicable cookie preferences through the website’s cookie settings;
Unsubscribe from marketing communications using the unsubscribe option provided; or
Contact us through our Contact Us page for other consent-related requests.

Withdrawal of consent does not affect processing that occurred before withdrawal or processing that is otherwise permitted or required under applicable law.

17. Children’s Privacy

Our website and services are intended for a general audience and are not knowingly directed at children.

We do not knowingly collect personal data from children for purposes that are not permitted under applicable law.

If you believe that a child has provided personal data to us improperly, please contact us so that we can review and take appropriate action.

18. Third-Party Websites

Our website may contain links to third-party websites, products, services or platforms.

Third-party websites operate under their own privacy policies and terms.

We are not responsible for the privacy practices, content or security of third-party websites that we do not control.

We recommend reviewing the privacy policy of any third-party website before providing personal information.

19. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect:

Changes to our services
Changes to our website or technology
Changes to our data-processing practices
Changes to applicable laws or regulations
Changes to third-party services used by us

When we make changes, we will update the Effective Date at the beginning of this Privacy Policy.

We encourage visitors to review this page periodically.

20. Contact Us

If you have questions about this Privacy Policy, want to exercise a privacy right, withdraw consent, or have a concern about how your personal data is handled, please contact us through: